Monday 20 May 2013

HOW TO WRITE AN EMAIL WORTH READING
How do you get people to open what you send, and even more important, to pay attention
to what you write?

1. USE CLARITY IN THE SUBJECT LINE
    Don't just write "Hi". Make sure the message is specific. This will save you time, and your
    recipients will prioritize your message in their in-box.

2. KEEP IT SHORT
    Don't expect the recipient to absorb or respond to every point you are trying to make.
    Let's face it, not everyone is an accomplished writer, which can lead to confusion over
    what you are trying to say. Try bolding key words, or use a bulleted list.

3. MAKE YOUR MESSAGES WORTH SEEING

    Remember to keep it short, but consider creating a simple video (under one minute).
    Send a follow up message as a backup.

4. SET REMINDERS
    Send time sensitive messages, i.e. respond by, date, time, etc.

Try these tips, one at a time, or all of them,  to cut back on computer time, and watch the results
with each message.


Legacy Realty Group
Edison, New Jersey
732-744-0400


Condensed exerpts, May/June REALTOR Magazine

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